Archive for ‘Christmas’

December 25, 2011

The Institution of Christmas… courtesy of Synthetic Institutionalism and Gaianomy

I read an article almost a month ago from a fellow blogger in which she was questioning the way our society treats this yearly event. Her main complain was focusing on the consumerist(ic) personality of Santa. We were too busy back then but today, I found at last the opportunity to do the analysis and I present, for the first time ever (thanks to synthetic institutionalism and a bit of complex maths),  a rough deconstruction of the institution of Christmas.

I have to admit I was surprised from several perspectives.

To start with, Christmas as an institution is indeed massive. Within it now, the substructures the constituting institutions are very few compared with other global institutions, (i.e. Economy).

From these Food and Children are going head to head with a mere 50.000 (out of 1.4 Bn) of mental associations, on all accessible written texts, separating the two. Consumerism and Presents (or the Santa spirit if you wish) is fighting in our minds for the next two positions with these four accounting to a staggering 51% of the overall number of associations!

We seem to give (still?) Hope enough with almost 9% of the overall and all the rest are trailing including the “poor” Love, which in theory is the essence of Christianity.

Just in case what is included in Other to the dismay of most faiths associated with Christmas, Judaism, Catholicism and  Christianity as well as the biggest surprise of all Drinking (the usual suspect nations are excluded).

I leave the rest of the interpretations over to you. As usually, all kind of comments welcomed.

Merry Christmas to all on behalf of the Gaianomy Think-tank

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