Posts tagged ‘London Tourism’

May 30, 2013

Music is a tourist magnet for London

Mental associations pie

It is impossible one to escape the complexity of individual desires and that holds true for tourism. People decide to travel, our inherited desires to explore put aside, for a myriad of reasons. You normally want to go where others are going to, where your youth memories is driving you due to the language you studied, the promise you made to yourself when browsing the internet or watching your view-master if you are old enough to remember such a gadget, maybe the promise you gave to your spouse or your children…the list is endless. To add to the complexity most of the times it is the financial situation of this individual or family that dictates priorities and silence your wants.

That said 15.000.000 of you end up in London every single year and wanted to know why. What is exactly that attracting this mythical average visitor to London?

Until recently to contact a global survey one would need the collaboration an institution like the UN an endless list of participating Universities and endless hours of research and analysis from thousand of people.

Thank God now, thanks to the internet there is a technique, that you may heard of, call crowdsourcing which can reduce the amount of effort needed by several thousands times and is as accurate as any if you analyse it using specific mathematical techniques which I will not get into in this instance.

Anyway we did that and for the first time to our knowledge we reveal what are the actual mental associations of that elusive individual the “average London visitor” when he thinks of London.

Studying the results you may be equal surprised with us or not but several point were of interest and I would like to raise them.

  1. A staggering 30% of all tourists are attracted by the various concerts. That doesn’t mean they will go to one of them during their stay but is you were to ask them they would love to. Music is not just one of the biggest industries and exporting products from UK but a major reason people are coming to London.
  2. For some peculiar reason beyond my comprehension to be honest, and I live in UK for the last 18 years, people associate in their minds London with food!
  3. The third reason is one I was expecting to be the first Attractions and Landmarks with one in 10 coming to London with the hope to be visiting all of them if possible.
  4. People love glamour the palaces and the Queen where associated in almost one in 10 individuals. Maybe the resent royal marriage has something to do with it and finally
  5. We encountered here a significant and not easy to understand oxymoron which has to do with shopping and fashion. From one hand only one in every eleven people in our research associated their visit to London with either fashion or shopping on the other hand a recently published report (http://www.retailgazette.co.uk/articles/12104-tourist-spend-in-uk-shops-hits-45bn ) revealed that an unbelievable 81% of all visitors are actually going shopping during their visit in London.

But enough of me, use the chart we attach and draw your own conclusions and please let us know what you think.

The Gaianomy TT

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